Freelance Membership Marketing Manager

Home Working (Occasional travel will be expected)

Circa £250.00 per day

6 month Fixed-Term contract

2 days per Week

England Athletics is the membership and development body for athletics and running in England. We work in partnership with the wider athletics family, especially our member clubs and bodies, UK Athletics, Sport England & commercial partners, to grow opportunities for everyone to experience our sport and to enable them to reach their full potential. England Athletics also provides national-level competition and is responsible for athlete development beneath world-class performance levels.

England Athletics is a membership organisation with c1,770 member clubs/bodies and c166,000 registered athletes, which exists to provide services and support to its members and to promote and deliver athletics and running activities across all ages, event disciplines, ability levels and aspirations and to give support to the wider sport where there are more than 6m who run each month in England, 3,500 licensed road races and 206,991 active RunTogether participants operating in more than 3,287 groups.

We want to inspire more athletes and runners of all abilities and backgrounds to fulfil their potential and to have a lifelong love of the sport. It is our vision for athletics to become an inclusive sport where everyone belongs and can flourish. We want every participant involved in our sport, whether they are an athlete, runner, coach, official, leader, volunteer, facility operator, parent, or guardian to see and experience first-hand the guiding principles that continue to drive our work – including putting the athlete and runner first, encouraging high standards and ethical success across all aspects of our work, enhancing experiences, and working together in partnership not in isolation.

The Role:

A vacancy has arisen at England Athletics for a Freelance Role in Membership Marketing on a 6-month fixed-term basis, working within the Operations Department.

The Marketing Team are looking for a creative, hands-on and data savvy Freelance Membership Marketing Manager to help drive memberships and awareness for England Athletics' RUN:EA, our exciting individual running membership. We are looking for freelance support (remote, 2 days a week for approx. six months) to drive our marketing efforts.

Key responsibilities, include:

• With a focus on conversions, plan and deliver digital marketing campaigns to grow membership and engagement
• Oversee paid media campaign and agency management
• Own email marketing: segmentation, automation, A/B testing and performance tracking
• Optimise user journeys to drive sign-ups and conversions
• Coordinate content (copy, visuals, video) that showcases the value of membership
• Collaborate across teams, freelancers and partners to boost reach and results
• Use performance data and member insights to shape strategy and drive improvements

Day rate: £250 a day

If you're a confident marketer with recent / current experience in membership or subscription marketing and a passion for sport, we’d love to hear from you.

For further information and to apply with your CV and a covering letter for this exciting post, please visit our website: https://www.englandathletics.org/about-us/careers/

Closing date for applications:  Sunday 31st August 2025

Interview date: initial conversations w/c 8th September.

England Athletics is committed to providing and supporting an inclusive culture that promotes equality, diversity, and inclusion. We are proud of the diverse community we represent and want to ensure our workforce is representative of that community so welcome applications from all sections of the community and diverse groups. We will, at every opportunity, advance equality, and inclusivity for all staff, at all levels within the organisation, by addressing barriers, encouraging participation, and taking all relevant steps to meet everyone’s needs.