Head of Commercial Partnerships 

Home Working (Regular Travel where required) 

35hrs per week 

Salary: £60,000 - £65,000 per annum 

An exciting opportunity has arisen for a motivated, proven, energetic and creative individual to join England Athletics as its Head of Commercial Partnerships.  

England Athletics is the membership and development body for athletics and running in England. We work in partnership with the wider athletics family, especially our member clubs and bodies, UK Athletics, Sport England & commercial partners, to grow opportunities for everyone to experience our sport and to enable them to reach their full potential.  
 
England Athletics is a National Governing Body with c1,928 member clubs/bodies and c180,000 registered athletes spanning the ages of 5-91 and which exists to provide services and support to its members and to promote and deliver athletics and running activities across all ages, genders, event disciplines, ability levels and works to proactively support the wider sport where there are more than 6m who run each month in England. EA supports 21,000 licensed coaches, 4,000 licensed volunteer officials, 2,251 licensed road races and 244,050 active RunTogether participants operating in nearly 3,500 leader led running groups across the country. 

EA is an integral partner to the nationwide school games programme and through its funetics programme works to ensure all school aged young people can run, jump, and throw. England Athletics has a talent and performance remit, taking over 30 international teams to represent England each year across different events and also has the responsibility of taking the athletics team to represent England at the Commonwealth Games in 2026 and including the Commonwealth Youth Games which next takes place in Malta in 2027. 

We want to inspire more athletes and runners of all abilities and backgrounds to fulfil their potential and to have a lifelong love of the sport. It is our vision for athletics to become an inclusive sport where everyone belongs and can flourish. We want every participant involved in our sport, whether they are an athlete, runner, coach, official, leader, volunteer, facility operator, parent, or guardian to see and experience first-hand the guiding principles that continue to drive our work – including putting the athlete and runner first, encouraging high standards and ethical success across all aspects of our work, enhancing experiences, and working together in partnership not in isolation. 

We lead a sport that is truly a playground to podium sport and activity. Our sport changes lives and is enriched by the achievements of those who have the ambition to represent their country at an Olympic and Paralympic Games but also purely to live healthier lives and to inspire others to take part. Our sport builds communities and positively impacts both physical and mental wellbeing.  

The Role: 

A vacancy has arisen at England Athletics for a Head of Commercial Partnerships, on a permanent basis. The role will identify and secure sponsor partnerships with organisations that share our values and ambition to broaden participation and to make a sustainable and positive impact on our sport and wider society. 

The successful candidate will lead the development and retention of commercial/sponsorship partnerships for EA, creatively designing and packaging commercial/sponsorship assets and working proactively to provide day to day high level relationship management including overall management of a partner pipeline.  

The postholder will lead on the negotiation and renewal of commercial/sponsorship agreements working closely with the CEO and Commercial Partnerships Executive Officer.  

The post holder will work closely with colleagues across EA to ensure that rights packages are aligned to our strategic priorities and programmes, particularly when considering rights activation.  

The postholder will ensure a close working relationship with UKA and the other Home Country Athletics Federations where appropriate to maximise revenues from new and collective programmes and activities.  

Working with the Senior Leadership Team, the post holder will also contribute to ensuring EA diversifies its overall income streams and provides added value for its members and registered affiliates in accordance with the strategic plan. 

The postholder should have a minimum of 3 years previous experience in a consultative, B2B sales role, preferably in sport, entertainment or a similar industry and can provide evidence of successful account management and partnership retention, as these skills are key to this role. 

For further information about the role and to apply for this exciting post, please visit our website: https://www.englandathletics.org/about-us/careers/ 

Please see links below for more infmation regarding our current Strategy, Partners and Sponsorships. 

OUR STRATEGY 

Our Strategy - England Athletics 

PARTNER/SPONSORSHIPS 

Our Partners - England Athletics 

Closing date for applications:  Sunday 14th September 2025 

Interviews – 23rd & 24th September in Central London (venue TBC) 

England Athletics is committed to providing and supporting an inclusive culture that promotes equality, diversity, and inclusion. We are proud of the diverse community we represent and want to ensure our workforce is representative of that community so welcome applications from all sections of the community and diverse groups. We will, at every opportunity, advance equality, and inclusivity for all staff, at all levels within the organisation, by addressing barriers, encouraging participation, and taking all relevant steps to meet everyone’s needs.